The New Balance 327 are lifestyle sneakers, inspired by running shoes from the 1970s. The (standard) appearance of the shoe consists of suede overlays over a nylon silhouette, the well-known N logo on the side and rubber soles. The sneaker is now so recognizable and iconic that it is impossible to imagine the sneaker world without it. And that, while the sneaker has only been officially on the market since 2020.